The coming of the Bluetooth technology has been revolutionizing communication and pairing devices within a short distance has become child’s play. Diverse businesses are also sensing a lot of opportunities in this technology, and the invention of BLE beacons are being seen as one of the newer ways to harness the power of this technology and make it profitable for business operations. If you have set up a retail business, you can use these devices in at least 5 ways and benefit your enterprise.
- Helping customers find where they are standing
Bluetooth beacons are very useful for indoor navigation, and allow customers to find their way in your store. For instance, if they are in the Books section they can easily find a virtual map of your store and find their way to the Music section without any assistance. Of course, it is necessary for them to have your business app installed onto their phones or tablets to be able to avail this feature.
- Allowing consumers to depend less on staffs
It takes a lot of time to train and prepare staffs, and make them able to help customers easily. And then there are non-motivated retail store personnel who take their job too lightly and do not seem eager to help customers out. This can lead to a bad name for your store and you lose the goodwill and loyalty that you wish to generate with first-time customers.
- Letting customers find important staffs easily
Impatient customers are often reluctant to check out the entire store, and less-cooperative staffs make matters worse for them. This results in loss of sales for you. With Bluetooth beacons, you can help them find exactly the items that they need. After entering your store, customers can head straight to the section stocking those products. This leads to time saved for them and quicker sales on your part.
- Informing them about special offers
In many cases, poorly managed staffs do not communicate special sales offers and discounts to customers. Consumers themselves might also miss signposts and banners notifying them of the same. With beacons, you can easily inform them about any special offers for the products they are buying.
- Offering a digitized shopping experience
With beacons, the entire shopping experience is digitalized and there is lesser need to ask for directions. You can use them as a non-obtrusive way of passing on information to buyers visiting your store.