It sounds blunt to say, that without advertising and marketing, not many people will realise that you and your business exist. Unfortunately though, it’s true. If you own a small motor trade business on a quiet street in a small town, then it goes without saying, that only the people of the town and passers-by will know your business is there. Fortunately though there are a number of ways you can branch out and take your business to the people with varying forms of advertising.
The internet, newspapers, and industry-related magazines – they’re all useful and reliable places to advertise and build up a name for your business (providing that you do it properly of course!). Placing advertising within directories like the Yellow Pages, Newspapers and Magazines is a lot simpler than many people make out. You simply just apply to them with what you want to include in your ad, and they give you a price to show it.
According to OneSureInsurance.co.uk, it’s also imperative that you have the correct insurance policy in place; either road risks or combined premises, as this is a legal requirement in the motor trade industry.
Online you have a number of options – you can register on a website such as Auto Trader, and create your own adverts for your vehicles there, or even go as full-on as getting your own websites built and designed. While being one of the most expensive ways to advertise, it can also provide the most professional look for your business, again, providing it’s done properly. Having a website with little-to-no work put in on its visuals is quite pointless as it will deter customers.
The main factor when advertising, whether it be in the broadsheets, or online, is remembering to keep your stock of vehicles and prices up to date. If a customer calls you or contacts you about a vehicle that has either changed in price, or been sold, yet is still being advertised, it will be an instant mark against you in their head. Making sure that everything you do keeps your business looking good is what it’s all about, so stay on top of all details that are available for public viewing, and match it to what your business is doing.